Does marketing service sales?

A few days ago during a meeting my boss and I argued when I mentioned collecting raw sales data for marketing analysis. My boss wanted me to give him purposes of collecting data before doing it, I emphasized that with raw data I could generate any kind of reports that could give the direction in marketing and sales activities.
Well that was not enough for him, what again he needed was specific purpose of it. I understood he was, as a boss result oriented, and I agreed with that. So I gave him a typical example of purpose of collecting and analyzing data: to know how our products were distributed and what else we could do about it in terms of marketing activities. That turned out to be not a… Continue¬†reading | 3 Comments